For over a decade, we have been helping homeowners across Toronto and throughout Canada choose electric fireplaces that are not only beautiful, but built to perform in real spaces. What began as a local, design-focused fireplace showroom has evolved into a trusted online destination for high-quality electric fireplaces, combining hands-on expertise with the convenience of e-commerce.

Fireplace Canada operates under Zoroast The Fireplace Store, one of the most established, award-winning fireplace showrooms in Toronto and the Greater Toronto Area. With more than 10 years in business and over 70 fireplaces on live display, Zoroast is known for its commitment to quality, design, and personalized service. This foundation is what sets Fireplace Canada apart in an increasingly competitive market for electric fireplaces in Canada.

Unlike many online retailers, our experience extends far beyond product listings. Our team works directly in homes across Toronto and the GTA, completing over 250 fireplace installations each year. This real-world experience allows us to understand how electric fireplaces perform across different layouts, wall builds, and interior styles — insight that cannot be gained from specifications alone.

That hands-on knowledge shapes everything we offer. We work exclusively with trusted, well-established manufacturers known for their quality, reliability, and long-term performance. Every electric fireplace in our collection is carefully selected to meet the standards we stand behind in our own installations.

From selecting the right model to guiding customers through sizing, placement, and design considerations, our goal is to make choosing an electric fireplace feel clear and confident. Whether you are furnishing a modern condo in downtown Toronto or designing a custom home elsewhere in Canada, our collection is curated to meet both aesthetic expectations and everyday performance.

As demand for electric fireplaces in Canada continues to grow, so does the need for trusted guidance. Fireplace Canada bridges that gap by offering not only a carefully selected range of electric fireplaces, but also the expertise of a team that installs, services, and works with these products every day.

At its core, Fireplace Canada is built on a simple idea: helping homeowners make better decisions for their spaces. Not through pressure or sales tactics, but through experience, transparency, and a deep understanding of what makes a fireplace truly work in a home.